This is sure to be something that many want to achieve, and it is perhaps the most complicated part of all.
Getting listeners for your Internet radio is not a simple task, because you need to dedicate time and build “attractive” content to capture your audience. The idea of this guide is to leave you some advice so you can achieve it or have an idea of how to start.
1) The first thing you have to do is define your initial public.
To do this, you must ask yourself some of these questions and answer them in a conscious way. Note that we are talking about a first instance, where in theory, we have 0 (zero) listeners.
To what countries, provinces will begin transmitting?
What public do you want to arrive? 15 to 20 years, 20 to 30 years, etc.
What music does this group of people listen to?
What interests do they have in common?
2) The speakers or DJs:
The advantage of having an Internet radio is that you can have speakers anywhere in the world, but logically, you must select these speakers according to the interests of your radio, so they do not get out of your guideline. You must in this instance look for speakers, so that your radio has live content most of the time, and if possible 24 hours a day, then better.
3) The contents-Programs
The first thing you have to do is prepare your radio for the listeners you selected, this while it is logical, many people all they do is put music and more music, and like to listen to only music on a radio does not make sense , because I have my PC full of MP3 of any kind of files, it would be easier to put that music and ready. No? Then …
The first thing we recommend you do is to set up your programming grid with schedules and put it on your website, so that in this way people who visit your website, know what program is sounding and that other days happen again.
You have to try to make each one of the programs attractive to your listeners, so that they feel tempted to keep listening.
4) Broadcasting your station
This task is just as important as the previous steps, if you have already followed all the previous tips and you have the speakers, they will take care of a first instance of getting the first listeners, however, does not finish here the task, now you I recommend the following to increase or try to increase the listeners.
On your website: Place links to your Facebook (if your radio’s Facebook) so this way, you can put messages of the style status: “In a few minutes but the program AGAPITO!!!” by Radio AGAPITA … ”
The same can be done on Twitter or other social networks.
In forums or communities: surely you are registered in a forum or a community where there are people who have the same interests that you selected for your radio, if so, you can create a message (without spam) similar to: “I invite you to listen to my radio,” Where we are now broadcasting live from … (and place days and schedules of the most interesting programs with a link so that they can enter to listen to you) ”
In other websites: given that having a radio is not an easy task, but if an interesting resource, you can get in touch with any of these sites and give you your service, then they veránn benefited because they can offer on their website an Internet radio and You with listeners for your radio … if they are a bit hard to access, maybe you can even spend an advertising of them to every so often.
In directories: There are directories where you can register your radio, logical, I recommend that a little hurdles placing the link of your radio in them and gradually increase this.
5) Be constant
This section is perhaps the most important of all, and it is an invitation not to discourage you, given that if you do, perhaps just when your efforts are to give results close and provoke the wrath of your prospective listeners …
Keep in mind that the best radios are not made in 1 or 2 months, some have been experimenting for years and trying things, but today everything is a little easier thanks to technology, the important thing is that you never leave your project and you look for it to become something That is useful and even need for your listeners, generates addiction to your radio….! Just so you’ll see the results and make money with it
6) Have a good Internet radio streaming server online.
This is another important point, imagine, if you make so much effort to get listeners and when finally a listener decides to enter your radio and … what happens if the server on your radio is down? Many will surely remember your mother.
Make sure that you have a stable streaming service with permanent technical support… in my case, I use the services of the company Netyco Argentina
I hope this guide will be very useful to you.